The Ultimate Sales Machine

The Ultimate Sales Machine - Chet Holmes, Jay Conrad Levinson, Michael Gerber (Foreword by) | Read book . Download book in PDF, TXT, FB2 format on your smartphone. And much more on


Chet Holmes, Jay Conrad Levinson, Michael Gerber (Foreword by)
10,75 MB
The Ultimate Sales Machine.pdf


Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for:Management: Teach your people how to work smarter, not harder Marketing: Get more bang from your Web site, advertising, trade shows, and public relations Sales: Perfect every sales interaction by working on sales, not just in salesThe Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

Don't just sell your product, sell the whole store. Shoot for the moon by targeting decision-makers in big companies. One of the great things about The Ultimate Sales Machine is that you really get a sense of how Chet's confidence leads to his success.

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