The Business Book

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INFORMATION

AUTHOR
DK
DIMENSION
9,9 MB
FILE NAME
The Business Book.pdf
ISBN
2613194751410

DESCRIPTION

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage. Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

The Bracken Bower Prize winner for the best business book proposal by a writer under the age of 35 was also announced. Our guest speaker was Laxman Narasimhan, Chief Executive Officer of Reckitt Benckiser Group.

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