Routledge Handbook of the Business of Women's Sport

Routledge Handbook of the Business of Women's Sport - Nancy Lough (Editor), Andrea N. Geurin (Editor) | Karta-nauczyciela.org Read book . Download book in PDF, TXT, FB2 format on your smartphone. And much more on karta-nauczyciela.org.

INFORMATION

AUTHOR
Nancy Lough (Editor), Andrea N. Geurin (Editor)
DIMENSION
10,70 MB
FILE NAME
Routledge Handbook of the Business of Women's Sport.pdf
ISBN
8119316141607

DESCRIPTION

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's sport. An essential reference for any researcher or advanced student with an interest in women's sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women's studies.

Routledge Handbook of the Business of Women's Sport book. Routledge Handbook of the Business of Women's Sport.

This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and ... Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases.

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