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An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy. But at its heart, its very core, a business plan must address the fundamental operating principles of management accounting from a pragmatic "nuts and bolts" perspective. This book will focus on the fundamental steps of business planning within a managerial accounting framework, those being: (a) the business model, (b) volume and process flow, (c) product and service costing, (d) revenue and pricing, and (e) investment value. It will also use the core principles of risk management to address challenges that inevitably arise whenever situations fail to unfold according to plan.
Analysis can help you anticipate any challenges you may face and help you overcome them. It can also help you set the goals for your business in your business plan.
In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on ...
This is one of the best purposes of the business plan for an entrepreneur.