Define Long-Term Strategic Objectives Long-Term ... While hitting the numbers is important, says Erica Olsen, Vice President of Marketing for OnStrategy and author of Strategic Planning for Dummies (slated for November publication), salespeople are often so busy working to deliver year-end goals that they're left out of the strategic planning loop, either by choice or circumstance. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you're in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic ... Buy (ebook) Strategic Planning For Dummies by Erica Olsen, eBook format, from the Dymocks online bookstore. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you're in.
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