Contagious

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INFORMATION

AUTHOR
Jonah Berger
DIMENSION
4,53 MB
FILE NAME
Contagious.pdf
ISBN
9881414600678

DESCRIPTION

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Even if you feel all right, your symptoms — or lack thereof — could be deceiving. Even with mild illnesses, you can... The British B117 strain is certainly more contagious than the original strain of the virus, but it appears to be far less so than first thought.

Synonyms: catching, communicable, pestilent… Each quarter, Contagious magazine separates the signals from the noise with a curated, measured review of the most important developments driving marketing, technology and commercial creativity. Contagious diseases (such as the flu, colds, or strep throat) spread from person to person in several ways. One way is through direct physical contact, like touching or kissing a person who has the infection.

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