Permission Marketing

Permission Marketing - Seth Godin | PDF, TXT, FB2. EPUB. MOBI. The book was written on 2021. Look for a book on


Seth Godin
11,8 MB
Permission Marketing.pdf


Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Adding this to your business plan can do your company wonders. With this method, your clients can opt to receive your ads or not.

It is more efficient when they reach out to you with an invitation, not the other way around. Quick Tour Demo Video How to attract the correct new customers? Keith Betty ... Permission Marketing Cons.