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A delectable and sa McIlhenny's Gold by Jeffrey Rothfeder, October 1, 2007, Collins edition, Hardcover in English A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods. 2009-03-17 By Jeffrey Rothfeder.