The Designing for Growth Field Book

The Designing for Growth Field Book - Jeanne Liedtka, Tim Ogilvie | Karta-nauczyciela.org Read book . Download book in PDF, TXT, FB2 format on your smartphone. And much more on karta-nauczyciela.org.

INFORMATION

AUTHOR
Jeanne Liedtka, Tim Ogilvie
DIMENSION
7,85 MB
FILE NAME
The Designing for Growth Field Book.pdf
ISBN
1642399736415

DESCRIPTION

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

by Jeanne Liedtka,Tim Ogilvie. Thanks for Sharing! You submitted the following rating and review.

Malcolm helping me with my homework! I read this book for a class on Leadership and Human Potential as part of my grad school program. The book is very simple to use and is an easy to understand guide book for Design Thinking and the steps ... In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress.

RELATED BOOKS