A Deeper Truth

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Tim Stroh, Catherine Moolenschot (Editor)
9,46 MB
A Deeper Truth.pdf


A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.

[Cover image does not belong to me] Rated: Fiction K+ - English - Fantasy - Dark Pit, Pit - Words: 500 - Reviews: 7 - Favs: 25 - Follows: 9 - Published: 12/6/2018 - Status ... A Deeper Truth - Single Sygma & Anne Hathaway Trance · 2018 Preview SONG TIME A Deeper Truth. 1.

It also succeeds in providing a comprehensive explanation for disruption ... We are excited to announce that we have opened a store front for our products. There are a few products now keep checking back for new items being added.