Designing for the Greater Good

Designing for the Greater Good - Peleg Top, Jonathan Cleveland | Karta-nauczyciela.org PDF, TXT, FB2. EPUB. MOBI. The book was written on 2021. Look for a book on karta-nauczyciela.org.

INFORMATION

AUTHOR
Peleg Top, Jonathan Cleveland
DIMENSION
3,4 MB
FILE NAME
Designing for the Greater Good.pdf
ISBN
2981340536858

DESCRIPTION

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

Provided in-depth examples and explanation ... Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world.

I really enjoyed the DT course. Provided in-depth examples and explanation ... Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why.

RELATED BOOKS