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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
These methods aren't just for creatives and designers. The principles here are practical ways of thinking for anyone who needs solutions for problems.
item 4 Change by Design: How Design Thinking Transforms Organizations an by Brown, Tim 4 - Change by Design: How Design Thinking Transforms Organizations an by Brown, Tim.
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